DMDS

(Data Mining and Delivery Services) is implemented with dedication in the Cloud, with a strong focus on the integration of Data Mining, Delivery Capacity, Orientation and Conversion.

Operación via Web, FTP para hosting de Piezas, CSVs para automatización de envíos, APIs REST o SOAP y envíos a través de SMTP directo.

Notificaciones y One-Time-Passwords via SMS. Envíos masivos de SMS.

Features

High effectiveness

Unlike other services on the market, this solution is exclusively implemented in the cloud, with IP addresses and servers, so you will NOT share resources for sending e-mails with third parties, you will have information and automatic processing of feedback loops with Hotmail, Yahoo, and other ESPs, which will generate a reputation of its own in order to guarantee long-term deliverability.

Geolocation and detection of mobile devices

In addition to knowing the location of your audience and knowing from which devices they are reading the mail, the DMDS automatically feeds the contact base with this information so that in the next shipments through the Business Intelligence filters can send pieces in the language that correspond and with special formats for cell phones, tablets and other devices.

Predictive retrieval of e-mail addresse

With the aim of improving the quality of shipments, generate good reputation and avoid losing valuable contacts, before shipments the intelligent circuit of misspelling and automatic revalidation of contacts retrieves misspelled addresses and eliminates what does not apply.

Quality of databases

Through the analysis of the historical behavior of its contacts, the system provides automatic reports on the quality of the different databases processing historical information of the shipments and the behavior of the users in terms of openings and clicks in different links.

Customized and centralized metrics

It allows generating detailed reports and graphs in real time, with quantitative and qualitative data, exportable in Excel and Pdf format, in addition to having automatic integration with Google Analytics and Comscore so you can analyze your audience in the most efficient way

Automation and Segmentation

Integra el DMDS via API REST, API SOAP, FTP/CSV o SMTP directo con tu Sitio o sistemas internos CRM, programa tus envíos según fechas y horarios, automatiza reenvíos inteligentes basados en segmentación por comportamiento, personaliza las piezas y maneja diferentes circuitos de e-mail separando e-mail transaccional del e-mail marketing. Documentación

How does the DMDS work ?

Envío desde la base de datos inicial

Marketing piece
Viralization
Envíos multiples
Scheduled in several days
Rules configuration

Analysis

Landing (form integrated with networks)
They opened and clicked
They opened
They did not open (but they did not bounce)
Bounces or unsubscribed
Feedback loop/spam

Targeting

It nourishes information to the configuration of new rules, optimizing the quality of the shipment.
Send only active contacts, do not pay to reach inactive contacts and improve the arrival to the inbox.

8 out of 10 emails are SPAM

For those who want to send newsletters that reach the Inbox instead of the Spam folder, it is key that beyond the content, consider the IPS addresses, SSL certificates, DNS information, that the piece is assembled in an HTML with the colors and the appropriate format to avoid being cataloged as Spam. And of course, the good historical reputation, based on the maintenance of the database and segmentation, which is what makes the difference. It is proven that sending this way the percentage of views from mobile devices (Non-PC) would allow 8 out of 10 emails to reach the Inbox.