(Data Mining and Delivery Services) is implemented with dedication in the Cloud, with a strong focus on the integration of Data Mining, Delivery Capacity, Orientation and Conversion.
Unlike other services on the market, this solution is exclusively implemented in the cloud, with IP addresses and servers, so you will NOT share resources for sending e-mails with third parties, you will have information and automatic processing of feedback loops with Hotmail, Yahoo, and other ESPs, which will generate a reputation of its own in order to guarantee long-term deliverability.
In addition to knowing the location of your audience and knowing from which devices they are reading the mail, the DMDS automatically feeds the contact base with this information so that in the next shipments through the Business Intelligence filters can send pieces in the language that correspond and with special formats for cell phones, tablets and other devices.
With the aim of improving the quality of shipments, generate good reputation and avoid losing valuable contacts, before shipments the intelligent circuit of misspelling and automatic revalidation of contacts retrieves misspelled addresses and eliminates what does not apply.
Through the analysis of the historical behavior of its contacts, the system provides automatic reports on the quality of the different databases processing historical information of the shipments and the behavior of the users in terms of openings and clicks in different links.
It allows generating detailed reports and graphs in real time, with quantitative and qualitative data, exportable in Excel and Pdf format, in addition to having automatic integration with Google Analytics and Comscore so you can analyze your audience in the most efficient way
Integra via API REST and SOAP the DMDS with your Site or internal CRM systems, program your shipments according to dates and times, automate intelligent forwarding based on behavioral segmentation, customize the pieces and manage different e-mail circuits separating transactional e-mail of e-mail marketing.
For those who want to send newsletters that reach the Inbox instead of the Spam folder, it is key that beyond the content, consider the IPS addresses, SSL certificates, DNS information, that the piece is assembled in an HTML with the colors and the appropriate format to avoid being cataloged as Spam. And of course, the good historical reputation, based on the maintenance of the database and segmentation, which is what makes the difference. It is proven that sending this way the percentage of views from mobile devices (Non-PC) would allow 8 out of 10 emails to reach the Inbox.
Unlike other services on the market, Planysis implements a dedicated service in the cloud for each client, with its own servers and IP addresses, which represents the advantage that it will not have to share resources for sending emails with Third parties, and may generate good reputation and ensure your deliverability.You will not have "noisy neighbors" using the same servers as your company.
Planisys provides personalized deliverability policies through its DMDS service, with which you will be able to schedule your electronic invoice shipments according to the dates and times established by the system, if the electronic invoice email is not opened by the final recipient. , the DMDS detects it and automatically forwards it at different times and days in order to achieve the opening.It is indispensable to improve the collections, have the history of openings and clicks of emails containing invoices.
There are organizations such as Spamhaus, which maintain global black lists of IP addresses and domains, and even organizations dedicated to sending spam, so it is essential to implement the policies suggested by Planisys and reinforced by DMDS, so that your e-mails are not confused with spam.